Tools section · You are using UTM Builder
Build all your campaign tracking links in one click. Add your URL and campaign name once, select your platforms, then FastUTM creates the UTM links for every channel together.

Need naming help or a deeper explanation? Use the Name Generator or read the UTM Builder Guide.

Campaign Details

The page you want to track · paste the full URL including https://
Keep it short · spring-launch or webinar-may
Paid search keywords · free-utm-generator
A/B testing labels · banner-top or cta-blue
GA4 or ad-platform campaign ID

UTM Medium

How the audience reaches you · pick one.
Organic Paid Offline / Physical

social = organic posts · paid_social = boosted · cpc = Google Ads · referral = partner links · qr = printed materials

UTM Sources - Select Platforms

Select platforms to generate UTM links for.
🔗 Open TinyURL ✂️ Open Bit.ly
↑ Select or deselect platforms above and hit Generate Links to update

About FastUTM: The Easiest UTM Builder for Digital Marketers

FastUTM solves the biggest frustration in UTM tracking: having to build each link individually. Fill in your destination URL and campaign name once, select every platform you are posting to, and hit Generate. You get a complete set of UTM-tagged links ready to copy and paste.

More information and examples for each parameter

The following table gives a detailed explanation and example of each campaign parameter.

Parameter Required Example Description
Campaign ID
utm_id
No abc.123 Used to identify which ads campaign this referral references.
Campaign Source
utm_source
Yes google Use utm_source to identify a search engine, newsletter name, platform, partner or other source.
Campaign Medium
utm_medium
Yes cpc Use utm_medium to identify a medium such as email, social, QR, print or cost-per-click.
Campaign Name
utm_campaign
No spring_sale Used to identify a specific product promotion or strategic campaign.
Campaign Term
utm_term
No running+shoes Usually used for paid search keywords.
Campaign Content
utm_content
No logolink Used for A/B testing and differentiating adverts, posts, buttons or placements that point to the same URL.

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