Site Checker Guide
Understand what your website score is really saying.
The Site Checker helps you spot basic problems before you send people to a page from ads, social posts, QR codes, email or campaigns.
What the score means
The score is a simple way to summarise how ready a page looks for visitors. A high score usually means the page has the basics in place. A lower score means there are likely things worth fixing before you promote it.
Strong
The page has most of the basics in place and should be ready for visitors.
Good
The page is usable, but there are a few improvements worth making.
Needs work
The page may still work, but some important basics are missing or weak.
Fix first
Pause before sending campaign traffic. Fix the obvious issues first.
Each part of the scoring explained
The Site Checker looks at practical things that affect trust, search visibility, usability and campaign performance. Here is what each area means in plain English.
🔒 HTTPS and security
Checks whether the page uses a secure HTTPS address.
- HTTPS helps visitors trust the page.
- HTTP can trigger browser warnings.
- Paid ads and campaign traffic can suffer if a page looks unsafe.
🏷️ Page title
Checks whether the page has a proper title tag.
- The title appears in browser tabs and search results.
- It should explain the page clearly.
- Missing or vague titles can make pages look unfinished.
📝 Meta description
Checks whether the page has a useful meta description.
- This is often used as a search result summary.
- It should make the page sound clear and relevant.
- It helps humans decide whether to click.
🧱 Headings
Checks whether the page uses headings properly, especially an H1.
- The H1 should explain the main topic of the page.
- Good headings make the page easier to scan.
- Screen readers and accessibility tools use headings to help people navigate the page.
- They also help search engines understand the structure.
📱 Mobile readiness
Checks whether the page looks like it is designed for mobile screens.
- Most campaign clicks can happen on phones.
- The page should be readable without pinching and zooming.
- Buttons and forms should be easy to use on mobile.
🖼️ Images and alt text
Checks whether images are present and whether they include useful alt text.
- Alt text supports accessibility.
- It helps explain images when they cannot be seen.
- Overly heavy images can slow a page down.
🔗 Links and calls to action
Checks whether the page has links or clear next steps.
- Campaign pages should guide people somewhere.
- Weak calls to action can waste good traffic.
- Broken or confusing links reduce trust.
⚡ Page weight and speed basics
Looks for obvious signs that the page may be heavy or slow.
- Large files can make pages feel slow.
- Slow pages lose impatient visitors.
- Speed matters even more when paying for traffic.
🎯 Campaign readiness
Looks at whether the page seems ready to receive campaign visitors.
- The page should be clear, focused and relevant.
- The purpose should be obvious quickly.
- Visitors should know what to do next.
📚 Content clarity
Checks whether there is enough useful page content for a visitor to understand it.
- Thin pages can look low value.
- Clear copy builds confidence.
- Visitors need enough context to take action.
Extra checks the Site Checker explains
The Site Checker also looks at supporting details that make a website feel complete, trustworthy and easier to understand. These details may look small, but together they affect confidence, loading, accessibility and how your page appears when shared.
🖼️ Share image / og:image
This is the preview image that can appear when your page is shared on LinkedIn, Facebook, WhatsApp, Slack or other platforms. Some sites use a file like go-image.png, og-image.png or a similar named preview graphic.
🌐 DNS lookup
DNS is the internet’s address book. It helps browsers find the server behind your domain name. If DNS is slow or badly set up, the page can feel slow before it even starts loading.
⚡ Load time
Load time is how quickly the page appears and becomes usable. Large images, too many scripts, poor hosting or slow plugins can all hold the page back.
📜 Privacy, cookies, terms and policies
These pages help explain how the site handles data, cookies, advertising, analytics and user rights. They are important for trust, compliance and platforms like AdSense.
🤖 robots.txt
The robots.txt file gives search engine crawlers basic instructions about what they can or cannot crawl. It is not security, but it does help crawler behaviour.
🧠 llms.txt
An llms.txt file is a plain text guide intended to help AI tools understand what the site is about, which pages matter, and what the site offers.
🧍 humans.txt
A humans.txt file is a simple way to credit the people, studio or team behind a website. It is not essential, but it adds transparency and personality.
🔐 Security headers
Security headers are server instructions that help protect the site from common browser-based risks. They can support safer browsing and stronger trust signals.
⭐ Favicon
The favicon is the small icon shown in browser tabs, bookmarks and sometimes search results. It helps people recognise the site quickly.
🗺️ Sitemap
A sitemap helps search engines discover important pages on your site. It is especially useful for larger websites or sites with lots of tools, guides and policy pages.
📣 Social metadata
Social metadata includes Open Graph and Twitter card tags. These tell platforms what title, description and image to show when someone shares your link.
♿ Accessibility basics
Accessibility checks look for things that help people using screen readers, keyboard navigation, or assistive tools. Headings, alt text, labels and readable structure all matter.
How to read the results
The result should help you decide what to fix first. Do not treat every warning equally. Some issues are urgent, others are improvements.
- Fix security first: If HTTPS is missing, sort that before sending people to the page.
- Fix clarity next: Make sure the title, heading and main copy explain what the page is for.
- Fix the action: If you want sign-ups, donations, sales or enquiries, make the next step obvious.
- Fix mobile issues: A page that only works nicely on desktop is risky for social, email and ads.
- Improve speed and images: Compress heavy images and remove unnecessary weight where possible.
Why this matters before a campaign
A campaign can bring people to your page, but the page still has to do the hard work. If the page feels broken, slow, unclear or untrustworthy, the campaign may look like it failed even if the targeting was good.
That is why checking the page before launch is useful. It gives you a chance to fix the basics before spending time, money or team energy sending traffic there.