Tools section · You are using Google Ads
GoogleAds
FastUTM · Google Ads Tracking Tools
Set up cleaner Google Ads tracking before the clicks arrive.
Final URL suffix builder and ValueTrack helper
UTM source · Medium · Campaign ID · Creative · Keyword · Device · GA4 friendly
FastUTM Google Ads Tools helps you prepare tracking before launching paid campaigns. Build a Final URL suffix, choose useful ValueTrack parameters, and copy a clean tracking structure into Google Ads.
This page is for getting the tracking tools and setup ready for Google Ads. Use it when you want GA4 to understand paid search traffic, campaign IDs, ad creative IDs, keywords, devices and network information more clearly.
Need the full explanation? Read the Google Ads Tracking Guide. Need to read an existing tracked link? Use the UTM Reader.
This page is for getting the tracking tools and setup ready for Google Ads. Use it when you want GA4 to understand paid search traffic, campaign IDs, ad creative IDs, keywords, devices and network information more clearly.
Need the full explanation? Read the Google Ads Tracking Guide. Need to read an existing tracked link? Use the UTM Reader.
Final URL Suffix Builder
Used if you do not want to rely only on {campaignid}.
Optional plain label for utm_content.
For most Google Search campaigns, cpc is the normal choice.
Do not add a question mark at the start when pasting into Google Ads Final URL suffix.
What is a Google Ads Final URL suffix?
A Final URL suffix is tracking text that Google Ads adds to the end of your landing page URL. It is useful because you can keep your landing page clean while still sending campaign information to Google Analytics and other reporting tools.
Instead of manually adding tracking to every ad URL, you can place a suffix in Google Ads. When someone clicks the ad, Google combines the landing page and suffix.
| Parameter | What it does | Example use |
|---|---|---|
| utm_source | Identifies the traffic source. | google |
| utm_medium | Identifies the channel type. | cpc |
| utm_campaign | Groups traffic by campaign. Can use a name or {campaignid}. |
{campaignid} |
| utm_content | Tracks ad creative or variation. | {creative} |
| utm_term | Tracks the keyword, when available. | {keyword} |
| {device} | Shows the device type used for the click. | m, t or c |
Best practice
- Use
utm_source=googlefor Google Ads traffic. - Use
utm_medium=cpcfor paid search unless your reporting system uses a different naming rule. - Use
{campaignid}when you want stable campaign ID tracking. - Use
{creative}when you want to compare advert creative performance. - Use
{keyword}carefully, because it is most useful for search campaigns. - Do not paste a starting
?into the Google Ads Final URL suffix field.