UTMReader
FastUTM · UTM Reader
Paste a campaign link. Understand what it is really tracking.
Free UTM reader and campaign URL breakdown tool
Source · Medium · Campaign · Content · Term · ID · Plain English summary
Use it when someone sends you a link and you want to know whether it is tracking LinkedIn, email, paid ads, QR codes, creative tests or campaign IDs properly.
Need to create a link instead? Use the UTM Builder. Need the full explanation? Read the UTM Reader Guide.
Paste Your Campaign URL
Paste a tracked campaign URL to see what each part means.
Google Ads query values with curly brackets
Google Ads can add dynamic values into a URL using curly brackets. These are often called ValueTrack parameters. For example, {keyword} can be replaced by the search term Google Ads matched, and {creative} can identify the advert creative. The UTM Reader keeps these visible so you can understand what Google Ads will fill in.
{campaignid}The Google Ads campaign ID.{adgroupid}The ad group ID inside the campaign.{creative}The advert creative ID.{keyword}The keyword or matched search term.{device}The device type, such as mobile, tablet or desktop.{network}The network where the click came from.What does the UTM Reader show?
A tracked campaign URL is usually made from a normal destination URL plus campaign parameters. The UTM Reader separates those parts so you can see what the link is telling Google Analytics, dashboards and reporting tools.
| Field | What it usually means | Example |
|---|---|---|
| Destination URL | The page visitors land on before campaign tracking is added. | https://example.com/join |
| utm_source | Where the visitor came from, such as a platform, partner, newsletter or QR placement. | linkedin |
| utm_medium | The type of channel, such as social, email, cpc, qr or referral. | social |
| utm_campaign | The campaign name used to group results in analytics. | april-recruitment |
| utm_content | The creative, post, button, QR placement or test variation. | video-post |
| utm_term | Usually used for paid search keywords. | engineering-support |
| utm_id | A campaign ID used by some ad platforms and GA4 setups. | 123456 |
Why this is useful
UTM links are easy to create but also easy to make messy. A link might use LinkedIn instead of linkedin, mix up source and medium, or forget the campaign name entirely. The UTM Reader helps you spot those issues before a campaign goes live.
What to check before sharing a campaign link
- Make sure
utm_source,utm_mediumandutm_campaignare present. - Use lowercase names where possible for cleaner reporting.
- Use hyphens or underscores instead of spaces.
- Add
utm_contentif you are testing different posts, adverts, buttons or QR placements. - Use
utm_termmainly for paid search keywords.