Campaign Names
Clean names. Better reports. Fewer “what was this again?” moments.
Create readable campaign names, short codes and UTM campaign values.
Free campaign naming tool for GA4, Google Ads, QR codes, social posts, newsletters and small team planning.
Campaign naming setup
Used to suggest a short brand code.
Override this if your team already uses one.
Usually the campaign year.
Two digits keeps sorting tidy.
Useful when several campaigns happen in the same month.
Optional final label.
The main idea of the campaign.
Optional, but useful for versions and audiences.
This is just a reminder box in your browser.
Why consistent campaign names matter
Campaign names are the labels that appear in reports, spreadsheets and analytics tools. A tidy name makes it easier to see what worked later. A messy name turns into report soup, and nobody ordered that.
Readable name
Best for campaign plans, internal notes and reports where people need to understand the label quickly.
Short code
Best for folders, filenames, campaign IDs or tight spaces where shorter text is useful.
UTM campaign value
Best for the
utm_campaign field in the FastUTM Name Generator.